Related Articles ( Digital Marketing )
A proposed model for measuring the impact of digital marketing on consumer purchasing trends with brand credibility as an intermediate variable
The study aimed to identify the reality of digital marketing in Zain in the Kingdom of Saudi Arabia as a first major goal, and to identify the impact of digital marketing on consumer purchasing trends with brand credibility as an intermediate variable as a second major goal. The researchers used the ...
Islamic Marketing’s Evolution: From Halal Certification to Digital Islamic Marketing
Objectives: This study aims to trace the historical evolution of Islamic marketing from the Halal certification movement to contemporary digital practices; to synthesize ethical and theoretical foundations; and to identify opportunities, tensions, and future research and practice priorities for the field. Methods: ...
The Impact of Green Digital Marketing on Raising Pilgrims’ and Umrah Performers’ Awareness of Sustainable Environmental Practices: An Applied Study on the Hajj and Umrah System
Objectives: The study aims to measure the impact of green digital marketing on raising awareness among pilgrims and umrah performers about sustainable environmental practices through an applied study on the Hajj and umrah system. Methods: The descriptive analytical method was used, and the ...